Have watched this sporadically for awhile, then it slid from under my radar.
http://www.fray-game.com/en/weblog/
Basically a turn based PvP squad-level tactical competition, closest analogy I'm aware of is the XCOM: EU MP mode and Frozen Synapse, but solely online (I think?). Summary here http://www.examiner.com/article/fray-preview-meet-xcom-s-inspired-cousin?CID=examiner_alerts_article
The achilles heal, in this case, was the last part: solely online MP.
Released early June, I think reading between the lines, that they had massive server/connection issues (don't quote me here, I've just briefly skimmed), which effectively broke the game and alienated the customers fast. http://www.fray-game.com/en/forum/topic/346/
The Forums (and the general lack of posts in the last couple of months) is a little frightening.
Obviously a very / completely different game and 'infrastructure' to XCOM.
Anyway, an interesting case study for those interested.